Don't Visualize, Organize!

That is the takeaway message from Barbara Ehrenreich's new book Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America.

Like much of Ehrenreich's writing, it is fueled by righteous anger.

First, as a breast cancer patient, she is disgusted by the happy-face positive thinking of what she calls "pink ribbon culture":

The cheerfulness of breast cancer culture goes beyond mere absence of anger to what looks, all too often, like a positive embrace of the disease  (27).

From there it's often into the "motivational" business culture that routes laid-off employees into seminars where they learn to be "a brand called you."

And there is "prosperity theology" in the churches, a/k/a "God wants you to be rich," and "positive psychology" for the non-churchgoing.

Not to mention the "prices will always go up" thinking that contributed to the recent real-estate bubble!

And in Ehrenreich's view, it's 99 percent bullshit, a new synthetic Big Pharma opiate of the masses that prevents people from clearly seeing their economic and political quandaries.

She does give some space to a fairly mainstream history of creative visualization (or whatever you want to call it) via New Thought, Christian Science, and so on.

Reading Bright-sided as an adherent of a magical religion, I obviously have some disagreements with Ehrenreich's wholesale condemnation.  These things work, sometimes with unexpected results--hence the old admonition to be careful what you ask for.

So where do we draw the line between possible and not possible? I do think that "visualize world peace" is a fruitless task, although one may act in a peaceful manner. And whatever you seek under the idea that "thoughts are things" has to be backed up and affirmed by tangible actions.